NDR or is it?

[Huntindave McCann]

E-BIKES, is there really that much difference in brand name?​

I have been researching a few E-bikes with confusing results. Putting aside individual features, it seems similar bikes with very similar specs, are offered in a wide price range.
Example;


Unless I am missing something, these two models are very comparable in features and specs. However the prices are not even close.
LINKS;

Aipas®M1 Pro Xterrain ST Ebike​

Conquer any terrain with the Aipas M1 Pro Xterrain ST Ebike, featuring a 1800W motor and 17.5Ah battery for off-road adventures. Fast shipping & 1-year warranty.

aipasbike.com

Fat Tire Electric Hunting Bike | Full Suspension Ebike SUV - Space Gray / Bike Only - Magicycle Bike​

The North American first E-SUV bike - Magicycle Deer comes with a full suspension system, the rear suspension travel is 83mm to make it an off-road beast for an electric mountain bike choice.

www.magicyclebike.com

What am I missing?
There is a 20% difference in calculated battery watt/hours. The advertised "range" calculates to a 15% difference. This alone does not seem to support a price difference of $1187 versus $2268. Buying local, the Magicycle is priced even higher yet, at $2460 not including the optional cargo baskets.
My local regulations limit the motor size and max speed, for an E-bike to be used on state owned lands.

 

[Steven Alexander]

My guess would be battery quality (overall lifespan, not how many miles between charges), but the Google says Aipas is an "American-based" company that sells direct to the consumer, which lowers their cost. I have no doubt Google pulled that straight from Aipas' website (biased and possibly misleading). Both are made in China, with Chinese sourced parts and accessories. The Magicycle looks like a sturdier build, IMO, just looking at their website pics. YMMV.

 

[HenryHawthorne]

I don't know anything about e-bikes, but will share an observation about what (I think) I've noticed about lithium batteries and related electronics. Certainly that particular niche has been advancing fairly rapidly as companies find ways to increase storage capacity and improve efficiency of both batteries and electric motors/generators. Some companies sell their batteries for 50-100% more than very similarly spec'd batteries from other companies (compare Dakota Lithium and Redodo as an example). My hunch is that the lower priced companies are a generation in tech behind the higher priced companies - a bit like you can get a healthy discount by buying last year's car model when the new ones come out. With batteries and electronics, manufacturers can just slap different labels on to sell "older" models to reseller companies like Redodo. Perhaps something similar occurs in the e-bike world... well-known companies want to have the latest and greatest and have the customers to pay for it, whereas the companies focused on "value" purchasers are quite content with slightly dated components.

Really just a theory, but the pieces fit (to my mind).