I have no connection to Rickshaw motors (in fact I would have never approved such a stupid name), but I think it would be tough to DUPLICATE their motor (make something similar-yes, make something to duplicate it-no). I applaud them for making a commercial version of the homemade weed whacker motor that has bantered about for several years on the online forums.
Looks like they solved a couple of the biggest problems facing weed whacker conversions, namely how to mount the motor on the boat (looks like a very good design), and how to add a clutch/gear system and kill switch. These would be the most difficult pieces to fabricate and what would make the Rickshaw a good item to have.
Of course almost ANYTHING can be copied, but the time, expense, and challenge of trying to piece together all of the correct parts to make a reasonbly good duplicate would probably be pretty tough. Given the exhorbitant price of new outboards and mud motors, I don't think the price for the Rickshaw looks outta line. My biggest concern would be performance. All longtails suffer from performance problems, and a 1.5hp motor is gonna be horribly slow.
Still, for a boat without a transom like a Carstens Pintail I would think this might the cats meow.